Hi there Al,
In all cases it is Phasure as this is the company registered with the audio company here. So maybe superfluously :
Whether it is software or derived products like disks with operating systems installed (AO like) or hardware like PCs, DACs, any form of cables, amplifiers and complete active loudspeakers, it is all Phasure as such and nothing private.
That the Phasure name is the "trading under the name of" my own company's name, should not be too confusing (but it could be).
One thing : XXHighEnd was the very first product, and advertised (forum) on www.Phasure.com. This too could be confusing beacause XXHighEnd.nl and even XXHighEnd.com lead to the same.
Don't hesitate to ask more as nothing is a secret. It is only that I see no reason to distribute my name. I am "famous" as it is elsewhere.
I like to keep it modest and far from any $ thing. I have my income elsewhere. BUT, some have an income from it. This I regard also important. And the most important ? well ... You.
Peter